Advanced Search. Privacy Copyright. Skip to main content. Open Works. Title Objectification vs. Authors Fiona J. Recommended Citation Brown, Fiona J. She literally objectified herself and used it as the face of her album on the subject of the intersections art and pop music. How entirely appropriate!
About the writer: Kella Hanna-Wayne is the creator, editor, and main writer for Yopp. In addition to creating a collection of educational resources for social justice, she works as a freelance writer specializing in content about her experience with disability, chronic illness, mental health, and trauma. Her work has been published in Ms. Your email address will not be published. Notify me of follow-up comments by email.
Notify me of new posts by email. CN: Objectification, sexist slurs, sexuality, body image, racy imagery CN for linked article 1: nudity CN for linked article 2: sexism, sexuality, mention of rape In feminism, bodies are a touchy subject. Subscribe to this blog to get email notifications about new articles, and receive the free bonus article: A Guide to Being an Awesome Ally. Send us a few bucks via Patreon to support our long-term goal of creating a body of educational curriculum and our continuing ability to publish marginalized writers.
Learn about other ways to support us and what our goals are by reading this article. Author Kella Hanna-Wayne. Like this: Like Loading This act of vandalism promotes the idea that women who dress provocatively are a direct contributing factor to rape, and the fact that they are scantily dressed is seemingly used to justify their victimization.
This perception is an example of traditional feminist theory, and thus exhibits the differences in feminist and post-feminist perspectives through the art of advertising. Some of the key features of post-feminist theory include the transition from the objectification of women to the subjectification of their sexual selves, as well as the idea that femininity is a bodily property. It is a concept that heavily focuses on individualism, choice and empowerment.
This is demonstrated within the example of American Apparel advertisements, as one could argue that the imagery and positioning of the women in the photos is a much more modern depiction of female empowerment and feminist thought. Today, women impose feminine cultural norms on themselves instead of consistently seeking male approval. This results in the constant scrutiny of the female body by both men and women.
Men look at women. This assumes that men are always the spectator, and the role of the woman is to flatter their male counterparts and to be appealing to their opposite-sex viewer. Even photographs in advertisements, such as the pictures displayed in the American Apparel advertisements, cannot be taken at face value according to Berger because there are many other factors that one must consider, such as the intention of the photographer or the objective the portrayed brand is trying to represent.
Berger continues by presenting the notion that although a photograph may look the same to many different people, it may also carry a very dissimilar message to each spectator. Why do most ads not look strange to us? Images like that billboard allow people to view the female body as an object and dehumanise the woman.
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